New Limits
July 2026 · Prepared for Finesse Auto Service & Repair
Finesse Auto Service & Repair
Auto Repair · Georgetown, Seattle WA · faseattle.com · Serving Seattle since 2014
Google Business
Profile Upgrade
Audit + Upgrade Plan
A review of your Google Business Profile alongside your website. What is already working, what your profile does not yet say about you, and what we will put in place.
Profile Upgrade
|
Ongoing Management
Prepared by New Limits
5820 Corson Ave S, Seattle WA 98108
What We Found
This is not a rescue job. Your profile is most of the way there. Three things are holding it back, and none of them are about the quality of your work.
Where the gaps are
| Area | What we are seeing |
|---|
| Phone number |
The number on your Google profile is +1 206-801-6981. The number on every page of faseattle.com is 206-763-6888. Before anything else, we want to confirm with you whether the Google number is a call-tracking line. If it is, it stays exactly as it is. |
| Services |
Your website sells sixteen services, each with its own page. The public view of your profile currently surfaces one offering: oil change. We will make sure all sixteen are reflected, worded from your own pages. |
| Products section |
The Products section is the largest visual block on a mobile profile and the part Google's AI now reads when someone asks whether anyone nearby does a specific job. We will build this out using the copy already on your site. |
| Photos |
Your exterior, workshop and recent uploads are all in good shape. What is missing is your people. There are no team photos, even though your reviewers name your staff directly. |
| Posts |
You have posted before, but nothing current is showing. Google posts fade from display over time, so a profile that started and stopped reads the same as one that never began. |
Why This Matters More This Year
Google is shifting from showing people your website to answering for you. When a customer asks a question, Google increasingly replies itself, drawing on what your Business Profile says. Your profile has stopped being a listing and started being the answer.
Two changes already in effect
- Google removed the Q&A section from Business Profiles in November 2025. Customer questions used to be answered by a person in a public thread. They are now answered by Google's AI reading your profile.
- Local Services Ads are moving into Google Ads, with business name, address and hours syncing directly from the Business Profile. Your profile is becoming the record that feeds your advertising, not just your listing.
What that looks like for a shop like yours
AI Today
"Who near me can service a Porsche?"
Google answers from what your profile knows. Right now the clearest signal it holds about Finesse Auto is
oil changes.
- One offering listed publicly
- Products section not in use
- Porsche and exotic work lives in your reviews and website, not in the fields Google reads most confidently
AI After
"Who near me can service a Porsche?"
Google has sixteen named services, a full Products section, and a description that says
European specialist since 2014.
- Every service you sell is listed
- Product cards Google can quote directly
- Classic and exotic work stated plainly, backed by 291 reviews
The short version. Whatever your profile knows is what Google will say about you. A shop that customers trust with Ferraris and 911s is currently being catalogued as an oil change place, and that is a data problem rather than a reputation problem. Data problems are fixable.
Your Profile Today
What a customer sees right now. The notes on the left map to what is on the profile shown on the right.
The phone number does not match your website
Google lists +1 206-801-6981. Your website lists 206-763-6888 on every page. We will not change this without confirming with you first, because if it is a tracking line, changing it would break your lead reporting.
One offering showing, sixteen services sold
The public view lists oil change and nothing else. This is likely why other directories file you under "oil change stations" and why oil change is your most-quoted review keyword.
Products section not in use
The largest visual block on a mobile profile is sitting empty. Very few independent shops use it, which is exactly why it is worth using.
No team photos on the profile
Your reviewers name your staff by name, and none of them appear on your profile. You do have a professional team photo, it is just on your website instead.
Google's own summary still mentions the dealership
Above your description, Google shows a generated line ending "plus pre-owned vehicles" - left over from your dealership days. This is not an editable field, so we cannot simply rewrite it.
Current
Exterior and workshop photos present
Signage clear, most recent upload 15 days ago, no team photos
Finesse Auto Service & Repair
4.8 ★★★★★ (291)
Auto repair shop
↗Directions
★Save
📞Call
↗Share
Book onlinefaseattle.com
5820 Corson Ave S, Seattle, WA 98108
Closed · Opens 8 AM
faseattle.com
+1 206-801-6981 (website says 206-763-6888)
Offerings
Oil change — and nothing else listed
Updates from this business
Nothing current showing
Google's generated summary
"Family-owned business offering premium maintenance and repair services for cars, plus pre-owned vehicles."
Your Upgraded Profile
The same profile with the gaps filled. Every addition is drawn from something you already publish on faseattle.com, so nothing here claims anything you have not already said about yourself.
Contact details confirmed and consistent
One question answered, then your profile, your website and your advertising all carry the same number.
All sixteen services present
Every service with a page on your website is reflected on the profile, described in your own words.
Products section built out
A card per core service with a photo, a short description and a consistent call to action, grouped so it reads cleanly on a phone.
Description strengthened
Your existing description is good. We add four things it does not yet say: since 2014, Georgetown Seattle, the TechNet network behind your warranty, and the classic and exotic work you are known for.
Your team photo added
You already have a professional team photo on your website, your whole crew in branded shirts beside a Ferrari. It is not on your Google profile. That is the highest-trust image a shop can post and it costs you nothing to add.
Posting running again
Completed jobs, seasonal reminders drawn from your own blog, and your specials, kept current under ongoing management.
Upgraded
Your own team photo, now on your profile
Already on faseattle.com. Nothing new to shoot.
Finesse Auto Service & Repair
4.8 ★★★★★ (291)
Auto repair shop
+ verified additional categories
↗Directions
★Save
📞Call
↗Share
Book onlinefaseattle.com
5820 Corson Ave S, Seattle, WA 98108
Closed · Opens 8 AM
faseattle.com
Confirmed and consistent everywhere
Services
All 16 listed, sourced from your own service pages
Products
Photo
Engine Repair
From your engine repair page
Photo
Brake Repair
From your brake repair page
Photo
Diagnostics
From your diagnostics page
Updates from this business
Winter-ready checks for European cars
Reused from your own blog, posted on a regular schedule
Your Business Description
This is the most-read text on your profile, and it is now the passage Google's AI leans on most when describing you. Yours is already well written, so this is an edit rather than a rewrite.
Current description
"At Finesse Auto, we believe auto repair should be honest, transparent, and stress-free. As a family-owned independent repair facility, we specialize in European, Asian, and Domestic vehicles, delivering expert service, advanced diagnostics, and personalized care at a better value than the dealership. Our ASE-certified technicians use advanced diagnostic equipment and digital vehicle inspections with photos and videos, so you can clearly see what your vehicle needs and why. We stand behind our work with a 3-year/36,000-mile nationwide warranty on most repairs. For qualifying major repairs, complimentary loaner vehicles are available. Same-day appointments are often available! Call or book online today!"
What is already right: family-owned, the three vehicle families, ASE-certified technicians, digital inspections with photos and videos, the 3-year warranty, loaner vehicles, same-day appointments and a clear next step. This is a better starting point than most shops have.
Proposed description
Finesse Auto has served Seattle drivers from our Georgetown shop since 2014. As a family-owned independent repair facility, we specialize in European, Asian, and Domestic vehicles, including classic and exotic cars, delivering expert service, advanced diagnostics, and personalized care at a better value than the dealership. Our ASE-certified technicians use digital vehicle inspections with photos and videos, so you can see exactly what your car needs and why. Every repair is backed by a 3-year/36,000-mile nationwide TechNet warranty. Complimentary loaner vehicles are available on qualifying major repairs, and same-day appointments are often available. Call or book online today.
The four things we are adding, all of them already true and already published by you:
- Since 2014. Google's own guidance says a business description should include your history. Twelve years in one location is a trust signal you are not using.
- Georgetown, Seattle. Your reviewers keep calling you "the shop in Georgetown". Your description never says where you are.
- TechNet. Names the nationwide network standing behind your 3-year warranty, which makes the warranty read as backed rather than claimed.
- Classic and exotic. You have dedicated pages for both, and a Ferrari owner publicly calls you his main shop. It is the strongest thing about you and the description does not mention it.
One thing we cannot change, and will not pretend we can
Above your own description Google shows a summary it generates itself: "Family-owned business offering premium maintenance and repair services for cars, plus pre-owned vehicles." That last phrase is left over from your dealership years. It is not a field anyone can edit. What shifts it over time is the strength and consistency of everything underneath it, which is exactly what this work does.
Services and Products
Your website is the source of truth here. Every service below has its own live page on faseattle.com, and every one of them will be reflected on your profile in your own words. Nothing invented, nothing claimed that you have not already published.
Showing on your profile today
On your website
16 services
Each with its own page, already written.
The sixteen services we will make sure are listed
AC & Heat Repair
Auto Diagnostics
Battery, Starter & Alternator
Brake Repair
Electrical Repair
Engine Cooling
Engine Repair
Exhaust System
Factory Scheduled Maintenance
Fleet Services
Oil Changes
Steering Repair
Suspension Repair
Tire Services
Transmission Repair
Wheel Alignments
The vehicles you work on, as your own site organises them
European
Alfa Romeo · Audi · BMW · Jaguar · Land Rover · Maserati · Mercedes · MINI · Porsche · Volkswagen · Volvo
Asian
Acura · Honda · Hyundai · Kia · Lexus · Mazda · Mitsubishi · Nissan · Scion · Subaru · Toyota
Domestic
Buick · Cadillac · Chevy · Chrysler · Dodge · Ford · General Motors · GMC · Hummer · Jeep · Lincoln
Products section, built from your own pages
Your photo
Engine Repair
Short description drawn from your engine repair page, with a consistent call to action.
Your photo
Transmission Repair
Drawn from your transmission repair page.
Your photo
Brake Repair
Drawn from your brake repair page.
Grouped into two sets so the section reads cleanly on a phone: Repair & Diagnostics (engine, transmission, brakes, suspension, steering, electrical, diagnostics, cooling, exhaust, battery/starter/alternator) and Maintenance & Tyres (factory scheduled maintenance, oil changes, wheel alignments, tire services, AC & heat, fleet). We will confirm what is already in place before adding anything, so nothing you have built gets overwritten.
Photos and Reviews
Your reviews already say the things a good profile is supposed to say, and your photography is better than most shops we look at. The gap is simply that your best photos are on your website rather than on your profile.
What your customers already say about you
"I am very particular where I get my ferrari worked on, but finesse is literally the main shop I go to for work... they custom fabricated brackets."
Local Guide · 5 months ago
"They were fast and reasonably priced... My 911 runs even better after the tune up... they went out of their way to have the car detailed for free."
Local Guide · 2 weeks ago
"The customer service and lounge are enough for a 5 star review. Coffee, tea, water and snacks. Plenty of seating. Wifi and charging stations at each table."
2 weeks ago
"They gave me a loaner BMW so I could get to work on Friday free of charge."
Highlighted by Google in your review summary
What Google pulls out of your reviews
oil change 27
knowledgeable team 22
thorough inspection 19
loaner car 8
honest mechanics 2
Oil change leads your keywords by a wide margin. That is a fair reflection of what your profile currently advertises, and not a fair reflection of the work your reviews describe. Listing your full range of services is what shifts this over time.
Photos
| What | Where it stands |
|---|
| Exterior and signage | Present and clear. Street view also available. |
| Workshop and bays | Present, most recent upload 15 days ago. Your photo activity is healthy. |
| Customer lounge | Present, but uploaded by customers rather than by you. Your reviewers rate the lounge highly enough to mention it unprompted, and it deserves photographing properly. |
| Team photos | Missing from the profile — but not missing from your business. You have a professional team photo on faseattle.com already. |
Good news on this one. We went looking for what you would have to shoot, and found you have already done the work. Your team photo and your storefront photography are both sitting on your own website. We will bring them across to your profile. The only genuinely new photography worth doing is your customer lounge, and only because your reviewers rate it highly enough to mention it unprompted.
Reviews
291 reviews at 4.8, still arriving weekly, is a genuine asset and there is nothing to fix about it. Under ongoing management we will make sure every review gets a reply, including the difficult ones. There is a detailed one-star review from last month about a diesel Porsche and an AdBlue top-up. It carries a photo, which means anyone reading your reviews will see it. A calm, factual reply is worth more than the review costs you.
What We Need and How We Will Run It
What we need from you
-
Profile access
Andre will walk you through granting access. Two requests will arrive at the same time, one from Andre and one from gbp@newlimits.com.au, so you can approve both in one sitting.
-
Is +1 206-801-6981 a call-tracking number?
This is the one question we need answered before we touch anything. If it is a tracking line it stays exactly as it is.
-
Permission to use your existing photos
Your team photo and storefront shots are already on faseattle.com. We just need your nod to put them on your Google profile. The only new photography worth doing is your customer lounge, and that can wait.
-
Confirm your ASE certification
Your profile states your technicians are ASE-certified. Your website never mentions it. We would like to repeat the claim with your confirmation, and it is worth adding to your website too.
-
Do you still sell vehicles?
This decides how we handle the wording left over from the dealership side of the business.
-
Anything you would rather we left alone
Better told upfront than discovered later.
How we will sequence the work
Category changes can trigger a fresh verification from Google, and with Local Services Ads now syncing from the profile, a significant name or address change can pause advertising while Google re-checks. So we do not change everything at once.
| Stage | What happens | Risk |
|---|
| Day 1 | Products section and photos | None. Additive only, nothing existing is altered. |
| Day 2 | Services list and description | None. Content only. |
| Day 3 | Categories, in a single batch | May trigger re-verification, which is why it goes last and goes in one pass. |
| +7 days | Review how the profile is performing | Establishes the baseline we measure against. |
Nothing goes live without your approval. Everything in this document is a proposal. Once you have told us what you are happy with, we make the changes, show you before and after, and then keep the profile current month to month.
A note on honesty. We have written this from your public profile and your website. We do not yet have access to the back end of your Google profile, so where we say "we will make sure" rather than "we will add", that is deliberate. Some of what we have listed may already be in place behind the scenes, and we will confirm before changing anything.